If you recall the last Google search you made, you may have noticed 3 listings at the top of the search results notated as “ads”. Well those didn’t just get there by accident.
A business pays for their ads to be listed at the top of Google usually in a pay-per-click model. Meaning that every time a potential customer clicks on that ad and is directed to your site, you’re charged ‘X’ amount of cents or dollars.
If you’re looking for quick results and have established a solid SEO foundation on your site then this is a method for you. PPC with Google and Bing ads guarantees you’ll get website traffic form the first page of search engine results pages.
With SEM, pay-to-play in the online ad auction. Set your bids on targeted keywords and see your ads perform for the top spot on Google searches.
Fortunately, the bidder with the deepest wallet does not always come out on top. Google and other search engines also take into account: