What is SEO?

SEO is the foundation to any business or organization’s digital presence. It stands for Search Engine Optimization and it does just that. It optimizes your website for search engine results pages (SERPs) like Google, Bing, and Yahoo.

See “SEO Part 1: What is SEO?

The goal of this being to get your site to rank at the top when a potential customer types a search query with keywords you want to rank for.

Being in the green industry, you might want to appear in the top 3 results when someone types in “Lawn Care” or “Fertilization Services Near Me”.

However, you might have guessed, it’s not as easy as it sounds. Google currently has over 200 ranking factors that rank sites including:

On-page metrics

How users engage with your brand while on your website.


Search engines want your content to be original and not copied.


How relevant your content is to the searcher’s intent and query.

Site Speed and Security

How fast the pages on your site load as well as the security certificates installed (SSL/TSL).

Title/header tags

How search engines categorize your content.

Site authority and backlinks

How many domains link back to yours and in what context.
What is SEO

And to make matters even more complicated, Google and other search engines are constantly updating their algorithms to keep us SEOs on our toes.

But at the end of the day Google wants to provide searchers with the best results possible. 

With over 90% of searchers clicking on organic search results, it’s no wonder why Google puts so much emphasis on this medium.

With all these taken into account, Google will assess your site’s or landing page’s quality and decides whether or not you will show up above your competition in relevant search queries. And this is even true in Pay-per-Click ads on Google as well.

On-Site SEO

This is usually the first thing that comes to mind when someone thinks of SEO. There are a multitude of things to do on-site to help your site rank better:

On-Site SEO

Meta Descriptions and Header Tags

These help search engines properly index your the content on your site as well as show users what your page is about in the search engine.

Keyword Optimization Content Creation

Without content there would be no reason to exist online. People are looking for specific content and keywords withing that content. We’ll use tools to figure out exactly what your market is searching for and help you start ranking for those.

Site Speed and User Flow

Two big ranking factors in Google are both the speed of your website and onsite metrics. The speed of your site can be affected by large image sizes, improper coding, or even faulty links. Additionally this all affects user metrics like time on site, pages viewed, goals completed, etc.

Internal Linking Structure

How your pages link together are incredibly important each page should be relevant to a pillar format and expand on relevant information. This not only improves the user’s experience but also helps Google’s bots crawl your site better.

Off-Site SEO

Off-site SEO is often neglected and undervalued although off-site SEO is actually responsible for the strongest Google ranking signals, most notably backlinking.

Citation Building/Directory Listing

Google likes consistent information around the web about a business. When it comes to directories like Houzz, Yelp, Angie’s List, or even Google themselves, it’s important that your name, address, and phone number (NAP) information is consistent and accurate. This provides excellent ranking signals for search engines and there are over 10,000 online directories!


Backlinking is when another site links back to yours. However, with algorithm updates it isn’t as simple as asking your friend to link back to you. The site must be relevant to yours, provide valuable information, and it even helps that the site have a high domain authority. Essentially, the backlink needs to be high quality.

Review Management

Reviews are another big ranking factor. Another important reason to have a strong local directory presence online is to be accessible to your customers for reviews on any platform. We’ll encourage and reach out to customers to leave positive reviews as well as monitor current reviews and respond to them for reputation management.
Off-Site SEO

When Will I See Results?

Slow down cowboy.

SEO isn’t overnight. Even the biggest changes can take over 3 months to start seeing noticeable results. And Google even recommends waiting 6-12 months before seeing results.

A lot of it depends on your current Domain Authority, competition, and traffic levels. If you’re a newer business or have a low DA then it can take longer to rank.

It also really depends on what your goals are to classify as results.

“Content marketing is a commitment not a campaign” –  Jon Buscall

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