SEO is the foundation to any business or organization’s digital presence. It stands for Search Engine Optimization and it does just that. It optimizes your website for search engine results pages (SERPs) like Google, Bing, and Yahoo.
See “SEO Part 1: What is SEO?“
The goal of this being to get your site to rank at the top when a potential customer types a search query with keywords you want to rank for.
Being in the green industry, you might want to appear in the top 3 results when someone types in “Lawn Care” or “Fertilization Services Near Me”.
However, you might have guessed, it’s not as easy as it sounds. Google currently has over 200 ranking factors that rank sites including: