Social shares and engagement with your brand and content gives your business a face behind the logo. But the practices of engaging on social channels go beyond just qualitative and superficial results.
Social media is the biggest thing in the new millennium. With over 3 billion people active on various platforms and 2 billion alone on Facebook, it’s easy to see that it isn’t going anywhere anytime soon. In fact, social media has seen an average growth of 17% each year for the past 10 years.
If you’re anything like most business owners, you probably already know you need to be on it. The problem is you may not know where to start, what to post, how to post, or even how to engage with your customers.
There are 4 basic purposes for social media: