When you work with Evergrow, we help you claim ownership of all your Google properties. That includes Google Analytics, Search Console, and Tag Manager. These are your assets. If we claim them, you'll own them. But there is one asset type we create and maintain...
A quick summary of our findings in 2023 (TL;DR): Our clickthrough rates increased by 121%. Conversion rates also increased by 47%. If you live in Central Colorado or Northern Minnesota, expect to pay more per click. If you live in a transition zone, you can expect...
A quick summary of our findings in 2022 (TL;DR): There was a significant increase in cost per click and cost per lead. Costs per lead are around $50 in the spring, nearly $100 in the summer, and over $200 in the winter. Your Google Ads budget should be significantly...
A quick summary of our findings last year (the TL;DR): Costs per click and costs per lead rose year-over-year, but by only a fraction compared to other people's data. Both Google Ads and organic conversion rates dropped in 2021 vs 2020, but only marginally. This could...
Optimizing a page on your landscaping website is only a small part of your SEO, however, every page needs to be optimized. If you’re looking to do your own SEO or you just want to take a peek into what goes on when the pros say, “We optimized your page”, then this...
If you're reading this, you've probably come to the realization that you need a website. That means you'll need to pick a domain name. Choosing your domain name is a big decision. Although you're not entirely tied down to it, it's still a commitment. It's going to be...
One of the most time-consuming aspects of creating a website or optimizing it for search engines is optimizing your images, yet it's also one of the most important aspects of your SEO, especially if you're a local service business like a landscaper trying to optimize...
One of the biggest questions I come across in this industry (or really any trade / contractor industry) is how to handle reviews, especially bad ones, real or fake. Responding to a review can make or break your brand's reputation so it's important to handle each one...
Every business needs a blog. More often than not it's a written blog, but it's not limited to the written form. It could also be a vlog (video blog, like YouTube) or a podcast. But if you want your website to rank then you're going to want a written blog whether it be...
Facebook and any other social media platform will never be a replacement for your own website (and you can learn why here), but that doesn't mean it shouldn't be as optimized as your own site. Believe it or not, Facebook is a search engine, and people do use it like...