by Jake Hundley | Jun 3, 2026
Table of Contents Abstract Introduction Peer Reviews & Acknowledgements Methodology Pre-Test and Client Sorting Environment Cleaning & Benchmarking Control & Test Periods Schema Placed Considerations Search Engines and LLMs Tested Queries & Metrics...
by Jake Hundley | Jan 24, 2026
A quick summary of our average Google Ads results in 2025 (TL;DR): Not all green industry services are treated equally. Some services have really low costs per lead, while others, with higher net margins, have higher costs per lead. If a service is heavily seasonal,...
by Cody See | Apr 23, 2025
Two years ago we tried offering Local Service Ads management as a service for clients and failed miserably. Well, that’s an exaggeration. What really happened is we tried them out for a few clients and they didn’t work immediately from the start, and with...
by Cody See | Mar 27, 2025
Deep Lawn is a popular tool in the lawn care industry. It automates the quoting process so you can spend less time creating estimates and more time where it counts for your business. Many clients and prospects ask for our thoughts about it. Until recently, we...
by Jake Hundley | Mar 17, 2025
Table of Contents Abstract Introduction Methodology Control Period Test Period Results Conclusion Final Thoughts You can see a much more condensed version of this geotagging article on Search Engine Land. Abstract This study reviews how manipulating the longitudinal...
by Jake Hundley | Jan 4, 2025
A quick summary of our findings in 2024 (TL;DR): The average Google Ads budget our clients ran per month was $567.69 per month. You should double your average spend in April but cut it in half after May. More money does not equal more leads. Pay attention to search...
