Landscaping & Lawn Care Digital Marketing Benchmarks in 2020

Landscaping & Lawn Care Digital Marketing Benchmarks in 2020

As a niche marketing agency, our biggest asset is the access we have to data. We manage Google Ads and Google Analytics accounts for landscaping and lawn care companies throughout the whole U.S. of A. I get tired of saying it, but it’s important to explain why...
Notes at 2:00 a.m. | Q4, 2019

Notes at 2:00 a.m. | Q4, 2019

I shared this idea with Jake several months back — I could write a quarterly blog post covering our growth as a company and changes we’re seeing digitally in the green industry. He liked the idea, but Q2 came and went, then so did Q3, and I had to admit that...
10 Tips for Picking the Best Domain Name

10 Tips for Picking the Best Domain Name

If you’re reading this, you’ve probably come to the realization that you need a website. That means you’ll need to pick a domain name. Choosing your domain name is a big decision. Although you’re not entirely tied down to it, it’s still a...
Guide to Optimizing Images for Your Website

Guide to Optimizing Images for Your Website

One of the most time-consuming aspects of creating a website or optimizing it for search engines is optimizing your images, yet it’s also one of the most important aspects of your SEO, especially if you’re a local service business like a landscaper trying...
How to Deal with Bad Reviews

How to Deal with Bad Reviews

One of the biggest questions I come across in this industry (or really any trade / contractor industry) is how to handle reviews, especially bad ones, real or fake. Responding to a review can make or break your brand’s reputation so it’s important to...