by Jake Hundley | Aug 12, 2024
A quick summary of our findings in 2023 (TL;DR): Our clickthrough rates increased by 121%. Conversion rates also increased by 47%. If you live in Central Colorado or Northern Minnesota, expect to pay more per click. If you live in a transition zone, you can expect...
by Jake Hundley | Jun 29, 2024
A quick summary of our findings in 2022 (TL;DR): There was a significant increase in cost per click and cost per lead. Costs per lead are around $50 in the spring, nearly $100 in the summer, and over $200 in the winter. Your Google Ads budget should be significantly...
by Jake Hundley | Dec 17, 2022
A quick summary of our findings last year (the TL;DR): Costs per click and costs per lead rose year-over-year, but by only a fraction compared to other people’s data. Both Google Ads and organic conversion rates dropped in 2021 vs 2020, but only marginally. This...
by Cody See | Dec 14, 2022
As a landscaping marketing agency, we have a lot of information on landscaping keywords. Since we manage the digital marketing efforts for so many landscaping and lawn care businesses, we know what works and what doesn’t. Every few months Jake will send me a...
by Jake Hundley | Feb 1, 2022
Optimizing a page on your landscaping website is only a small part of your SEO, however, every page needs to be optimized. If you’re looking to do your own SEO or you just want to take a peek into what goes on when the pros say, “We optimized your page”, then this...
by Cody See | Jan 15, 2021
As a niche marketing agency, our biggest asset is the access we have to data. We manage Google Ads and Google Analytics accounts for landscaping and lawn care companies throughout the whole U.S. of A. I get tired of saying it, but it’s important to explain why...
