Deep Lawn Google Analytics Event Tracking Setup

Deep Lawn is a popular tool in the lawn care industry. It automates the quoting process so you can spend less time creating estimates and more time where it counts for your business. Many clients and prospects ask for our thoughts about it. Until recently, we couldn’t recommend it simply because we couldn’t track it. Now, we have a tracking solution.

With Deep Lawn’s help, we can now set up event tracking in Google Analytics through Google Tag Manager. Here’s how:

Note: This guide assumes you already have Google Analytics and Google Tag Manager set up and a working knowledge of both. You can learn about both in the previous links.

Deep Lawn tracks four events:

1. When a user conducts a search.
2. When a user views prices.
3. When a user views the checkout.
4. When a user completes a purchase.

These four events can be tracked by creating tags using the following details (this comes directly from their developers).

Tag Name	Event Parameter	Value
DEEPLAWN Search	Deeplawn_Search	Deeplawn_Search
DEEPLAWN Viewed Prices	Deeplawn_Viewed_Prices	Deeplawn_Viewed_Prices
DEEPLAWN Viewed Checkout	Deeplawn_Viewed_Checkout	Deeplawn_Viewed_Checkout
DEEPLAWN Purchase	Deeplawn_Purchase	Deeplawn_Purchase

I’ll walk through one example. Once you understand how to make one, you can repeat the same steps for the remaining three events.

To track when a user conducts a search, first create a trigger and name it “DEEPLAWN Search Trigger”. Set the Trigger Type to Custom Event, then enter “Deeplawn_Search” into the Event name input field.

Next, create a tag and name it “DEEPLAWN Search”.

Set the Tag Type to Google Analytics: GA4 Event and make sure you have your Measurement ID entered (we use a variable called “Google Tag” to do this).

For the Event Name, enter “Deeplawn_Search”, then add an Event Parameter of “Deeplawn_Search” with a value of “Deeplawn_Search”, all in accordance with the table above.

Finally, for the Triggering section, select the trigger you just made (the DEEPLAWN Search Trigger).

Repeat the steps of creating a trigger, then tag with the corresponding trigger, for the three remaining events. For the trigger names, I added “Trigger” to each corresponding tag name. Here’s what the tags look like when all of them have been added.

The last step is making sure your Google Tag Manager container is integrated with Deep Lawn through their backend. You can do this by logging into your Deep Lawn account and navigating to Integrations. Enable the Google Tag and enter your Google Tag Manager ID (Deep Lawn says this works for both the Google Tag and Google Tag Manager).

With all of this done, you should be able to see Deep Lawn events for your business happening in Google Analytics. Mark them as Key events and port them over to Google Ads to optimize your campaigns!