by Jake Hundley | Jan 4, 2025
A quick summary of our findings in 2024 (TL;DR): The average Google Ads budget our clients ran per month was $567.69 per month. You should double your average spend in April but cut it in half after May. More money does not equal more leads. Pay attention to search...
by Cody See | Dec 30, 2024
Steve was my first lawyer. Lawyer isn’t the best word to describe him considering all he did for me, but I suppose he was a lawyer first and foremost so that’s what I call him. He helped me set up my first business, helped me file my taxes properly, taught...
by Jake Hundley | Sep 5, 2024
When you work with Evergrow, we help you claim ownership of all your Google properties. That includes Google Analytics, Search Console, and Tag Manager. These are your assets. If we claim them, you’ll own them. But there is one asset type we create and maintain...
by Jake Hundley | Aug 12, 2024
A quick summary of our findings in 2023 (TL;DR): Our clickthrough rates increased by 121%. Conversion rates also increased by 47%. If you live in Central Colorado or Northern Minnesota, expect to pay more per click. If you live in a transition zone, you can expect...
by Jake Hundley | Jun 29, 2024
A quick summary of our findings in 2022 (TL;DR): There was a significant increase in cost per click and cost per lead. Costs per lead are around $50 in the spring, nearly $100 in the summer, and over $200 in the winter. Your Google Ads budget should be significantly...
by Jake Hundley | Dec 17, 2022
A quick summary of our findings last year (the TL;DR): Costs per click and costs per lead rose year-over-year, but by only a fraction compared to other people’s data. Both Google Ads and organic conversion rates dropped in 2021 vs 2020, but only marginally. This...
