One of the most time-consuming aspects of creating a website or optimizing it for search engines is optimizing your images, yet it's also one of the most important aspects of your SEO, especially if you're a local service business like a landscaper trying to optimize...
One of the biggest questions I come across in this industry (or really any trade / contractor industry) is how to handle reviews, especially bad ones, real or fake. Responding to a review can make or break your brand's reputation so it's important to handle each one...
Every business needs a blog. More often than not it's a written blog, but it's not limited to the written form. It could also be a vlog (video blog, like YouTube) or a podcast. But if you want your website to rank then you're going to want a written blog whether it be...
Facebook and any other social media platform will never be a replacement for your own website (and you can learn why here), but that doesn't mean it shouldn't be as optimized as your own site. Believe it or not, Facebook is a search engine, and people do use it like...
If I were to ask you how your business stands out from your customers, you would probably mention things like: QualityProfessionalismExperienceCustomer Relationships But does your brand image reflect those traits? Does your Facebook page? Apply these same qualities to...
Read the Series SEO Part 1: What is SEO? SEO Part 2: On-Site SEO SEO Part 3: Off-Site SEO ► SEO Part 4: Local SEO Local SEO Brief Overview If you've been following this series, then we've already established a brief overview of what SEO is and took an in-depth look at...
Read the Series SEO Part 1: What is SEO? SEO Part 2: On-Site SEO ► SEO Part 3 Off-Site SEO SEO Part 4: Local SEO Off-Site SEO Brief Overview Welcome back to our 4-part series on SEO where we explain, in detail, "what is SEO," and what it consists of. Although on-site...
Read the Series SEO Part 1: What is SEO? ► SEO Part 2: On-Site SEO SEO Part 3: Off-Site SEO SEO Part 4: Local SEO On-Site SEO Brief Overview Part 2 of our 4-part series covers on-site SEO and how the content, navigation, and data on your site affect search rankings....
Read the Series ► SEO Part 1: What is SEO? SEO Part 2: On-Site SEO SEO Part 3: Off-Site SEO SEO Part 4: Local SEO SEO Brief Overview One of the hardest questions for me to answer when talking to a business owner is, "What is SEO?" or "What does SEO include?" Let's get...
In today's day in age, most business owners understand the significance a website plays in the growth of your business, but every now and then I run into the questions, "Is a website worth it?" Or "Why do I need a website? Word of mouth and my Facebook does just fine...